Tour deVille
Branding- Art direction
Logo and branding for a bicycle boutique that can be used across various mediums - including bikes.
The client
Tour deVille was a bike shop located in Hackney that specialised in vintage and retro custom bicycle builds.
The ask
The logo had to be modern, but uphold the elegance of an 1890s vintage poster.
The challenge was to create an identity that could translate from shop walls, frames, and merch.
Deliverables
This was one of my favourite projects!
I delivered a full identity and branding system in collaboration with the client. The logo was designed to be used across various mediums, from shop walls through to bicycle frames.
