About

Portrait of Niki Kovacs

Digital Art Director

Product Designer

download cv

London-based Product Designer who designs and builds, with a background in art direction, front-end code and psychotherapy. I’ve led design teams at Subway and CNN, and create accessible, scalable products for brands like adidas, Google, YouTube and Expedia, working AI-natively with Claude Code, Cursor and Figma.

About

I’m a London-based Product Designer who designs and builds user-centred digital products for agencies, global brands and startups, including adidas, Google, YouTube, Expedia, CNN and Elle. I’ve led design teams at Subway and CNN.

I started out as a Digital Art Director and Branding Specialist, then added front-end coding, psychotherapy and AI ethics qualifications along the way, working as a Creative Technologist before focusing on UX and UI.

That mix of art and code shapes how I work: scalable, accessible (WCAG AA) products that balance form and function. I work AI-natively with Claude Code, Cursor and Figma, weighing user needs against technical, commercial and organisational constraints.

London-based Product Designer who designs and builds, with a background in art direction, front-end code and psychotherapy. I’ve led design teams at Subway and CNN, and create accessible, scalable products for brands like adidas, Google, YouTube and Expedia, working AI-natively with Claude Code, Cursor and Figma.

24+

yrs experience

100+

brands

20+

sectors

50+

agencies

20+

agencies

Vibe coding, Creating skills; projects; artifacts, agentic workflow optimisation, image generation

I have used and use Claude, ChatGPT, Lovable, Builder.io, Weavy and Figma Make.

Wireframing, High Fidelity Prototypes, Rapid prototyping, AI prototyping

From rapid to complex prototyping, I turn concepts into testable prototypes quickly so teams can learn before they build.

Vibe coding, HTML, CSS, bootstrap, Webflow

In the past I worked with XML, XHTML, JavaScript and AS3. I no longer take developer or dev-weighted roles :)

User Interviews, Usability Testing, Surveys, Synthesis & Playback

I ground design decisions in evidence and share clear findings the whole team can act on.

Product Design, UX Design, UI Design, Interaction Design, Responsive Design

I create end-to-end flows that balance user and business needs.

Design Direction, Ways of Working, Roadmap Alignment, Phased Release, Stakeholder Facilitation

Keeping design delivery on track with product and engineering so workstreams stay unblocked.

Product Design, UX Design, UI Design, Interaction Design, Responsive Design

I create end-to-end flows that balance user and business needs.

  • Claude Code & Cowork
  • Cursor
  • Figma Design & Make
  • Adobe CC
  • Weavy / Figma Weave
Get in touch