I'm a freelance Lead & Senior Product Designer with 24 years of experience. My expertise is in end-to-end product design, design systems, and research-driven UX across web and mobile.

I've worked for some of the most innovative brands across travel, media, fintech, food, and technology — including Gousto, Eurostar, Hotels.com, CNN, Google, and Maserati. I consider myself an end-to-end designer: I understand business requirements and take a user-centred approach, shepherding projects from inception through prototyping to delivery.

I'm passionate about design and making digital products that measure up — crafting seamless experiences driven by research and innovation to deliver measurable outcomes.

If you'd like to know more about the chosen cases, or just want to say hello, please feel free to get in touch.

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